AI-Powered Supplier Research for Amazon FBA Sellers

Find Suppliers in Minutes , Not Hours

SupplierSignal is an AI-powered supplier research tool that matches Amazon products to Alibaba suppliers with AI visual matching, factory-vs-trading analysis, and profitability estimates.

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ASIN
AI Analysis
Ranked Suppliers
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From Amazon product to verified Alibaba suppliers in under 60 seconds

Stop wasting hours on supplier research

Your Current Sourcing Process is Broken

You already know the drill. Find a winning product, then spend the next 3 hours in browser tab hell trying to find a supplier. There's a better way.

WITHOUT SUPPLIERSIGNAL
2-4 hours per product
manual
1

Screenshot Amazon product image

Download, crop, save to desktop...

2

Google reverse image search

Upload image, scroll through results...

3

Open 30+ Alibaba tabs

Click, wait, click, wait, click...

4

Manually compare each supplier

"Is this the same product? Factory or trading?"

5

Copy-paste into spreadsheet

Prices, MOQs, supplier names, links...

6

Calculate profitability manually

FBA fees, shipping, referral %...

browser tab chaos spreadsheet hell guessing supplier type missing good matches
WITH SUPPLIERSIGNAL
1-3 minutes
automated

Paste Amazon ASIN or URL

That's it. One input.

We handle everything
Reverse image search
AI keyword extraction
Alibaba scraping
AI visual matching
Factory vs trading analysis
Profitability calculations

Filter & Export Your Shortlist

Download CSV with 20+ data points per supplier

AI-ranked matches supplier type scoring built-in profitability export-ready
2-4 hrs
per product
1-3 min
with SupplierSignal

Stop doing the robot's job. Let us handle the grunt work so you can focus on what actually matters—negotiating with suppliers and launching products.

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Join sellers who've cut their sourcing time by 90%

See Real Supplier Matches

Enter an Amazon product and instantly see ranked Alibaba suppliers with everything you need to make sourcing decisions:

AI Image Matching
Trust Signals
Profitability Estimates
Factory vs Trading Detection
Premium Wireless Bluetooth Headphones with Active Noise Cancellation ANC Over-Ear
95% match
Likely Factory
Likely Factory

Based on available signals, this supplier appears to manufacture products. This is an estimate — always verify with business licenses, factory photos, or video calls.

Shenzhen AudioTech Manufacturing Co., Ltd. 8yr

Premium Wireless Bluetooth Headphones with Active Noise Cancellation ANC Over-Ear

Source 16%
Sourcing Cost Ratio
16.2% of Amazon price
33% or less - Excellent (3x rule)
34-40% - Moderate margin
Over 40% - Tight margin
ROI 176%
Return on Investment
176.2% 100%+ target
Profit per unit $13.39
/ Landed cost $7.60
(Profit / Landed Cost) x 100
Profit $13.39
Profit Breakdown
$13.39 per unit
Amazon price $29.99
- Amazon fees (~30%) -$9.00
- Landed cost -$7.60
= Net profit $13.39
·
Price $4.85
Pricing Details
$4.85 to $3.95
Volume discounts:
100-499 $4.85
500-999 $4.25
1000+ $3.95
Price from Alibaba search listing
MOQ 100
Minimum Order
100 pieces
Initial investment
~$395
MOQs are often negotiable for test orders
Trade Assurance
Trade Assurance

Payment protection through Alibaba's escrow service. If the supplier fails to ship on time or products don't match the order, you can claim a refund.

Verified
Verified Supplier

Factory has been inspected and audited by a third-party (SGS, TUV, or Bureau Veritas). Includes 100+ verification checkpoints. Annual cost ~$12,500.

8yr
8 Years on Alibaba

Longer platform tenure can indicate an established business. As with any supplier, verify quality with samples before ordering.

98%
Response Rate

Responds to over 95% of inquiries within 72 hours. Indicates a professional, engaged operation with good communication.

Audited
Audited by SGS

Factory has been independently inspected by SGS. Third-party audits verify manufacturing capabilities and quality systems.

RTS
Ready to Ship

Product is in stock and ready for immediate shipping. Faster than made-to-order, but may have less customization options.

4.9 (847)
Portable Mini Bluetooth Speaker Waterproof IPX7 Outdoor Wireless Audio
87% match
Possibly Factory
Possibly Factory

Some patterns suggest manufacturing capability, but signals are mixed. Conduct your own due diligence to confirm supplier type.

Dongguan SoundWave Electronics Ltd. 5yr

Portable Mini Bluetooth Speaker Waterproof IPX7 Outdoor Wireless Audio

Source 21%
Sourcing Cost Ratio
20.7% of Amazon price
33% or less - Excellent (3x rule)
34-40% - Moderate margin
Over 40% - Tight margin
ROI 135%
Return on Investment
134.5% 100%+ target
Profit per unit $12.04
/ Landed cost $8.95
(Profit / Landed Cost) x 100
Profit $12.04
Profit Breakdown
$12.04 per unit
Amazon price $29.99
- Amazon fees (~30%) -$9.00
- Landed cost -$8.95
= Net profit $12.04
·
Price $6.20
Pricing Details
$6.20 to $5.50
Volume discounts:
200-499 $6.20
500+ $5.50
Price from Alibaba search listing
MOQ 200
Minimum Order
200 pieces
Initial investment
~$1100
MOQs are often negotiable for test orders
Trade Assurance
Trade Assurance

Payment protection through Alibaba's escrow service. If the supplier fails to ship on time or products don't match the order, you can claim a refund.

Gold
Gold Supplier

Paid Alibaba membership (~$4,700/year) with basic business registration verification. 99% of suppliers have this - it's the minimum bar.

5yr
5 Years on Alibaba

Longer platform tenure can indicate an established business. As with any supplier, verify quality with samples before ordering.

95%
Response Rate

Responds to over 95% of inquiries within 72 hours. Indicates a professional, engaged operation with good communication.

4.7 (312)
TWS Wireless Earbuds Bluetooth 5.3 Touch Control with LED Display Charging Case
72% match
Uncertain
Uncertain

Available data is insufficient to estimate supplier type. We recommend independent verification before proceeding.

Guangzhou NewTech Trading 2yr

TWS Wireless Earbuds Bluetooth 5.3 Touch Control with LED Display Charging Case

Source 12%
Sourcing Cost Ratio
11.5% of Amazon price
33% or less - Excellent (3x rule)
34-40% - Moderate margin
Over 40% - Tight margin
ROI 239%
Return on Investment
238.6% 100%+ target
Profit per unit $14.79
/ Landed cost $6.20
(Profit / Landed Cost) x 100
Profit $14.79
Profit Breakdown
$14.79 per unit
Amazon price $29.99
- Amazon fees (~30%) -$9.00
- Landed cost -$6.20
= Net profit $14.79
·
Price $3.45
Pricing Details
$3.45 to $2.90
Volume discounts:
50-199 $3.45
200+ $2.90
Price from Alibaba search listing
MOQ 50
Minimum Order
50 pieces
Initial investment
~$145
MOQs are often negotiable for test orders
No Trade Assurance
No Trade Assurance

This supplier doesn't offer Alibaba payment protection. Most scams happen off-platform. Consider requesting Trade Assurance before ordering.

Gold
Gold Supplier

Paid Alibaba membership (~$4,700/year) with basic business registration verification. 99% of suppliers have this - it's the minimum bar.

RTS
Ready to Ship

Product is in stock and ready for immediate shipping. Faster than made-to-order, but may have less customization options.

4.3 (89)
Smart Watch Fitness Tracker Heart Rate Monitor Blood Oxygen SpO2 IP68 Waterproof
78% match
Possibly Trading
Possibly Trading

Patterns suggest this may be a trading company sourcing from factories. Verify directly with the supplier to confirm.

Yiwu Global Import Export Co. 4yr

Smart Watch Fitness Tracker Heart Rate Monitor Blood Oxygen SpO2 IP68 Waterproof

Source 26%
Sourcing Cost Ratio
26.0% of Amazon price
33% or less - Excellent (3x rule)
34-40% - Moderate margin
Over 40% - Tight margin
ROI 99%
Return on Investment
99.0%
Profit per unit $10.44
/ Landed cost $10.55
(Profit / Landed Cost) x 100
Profit $10.44
Profit Breakdown
$10.44 per unit
Amazon price $29.99
- Amazon fees (~30%) -$9.00
- Landed cost -$10.55
= Net profit $10.44
·
Price $7.80
Pricing Details
$7.80 to $6.50
Volume discounts:
500-999 $7.80
1000+ $6.50
Price from Alibaba search listing
MOQ 500
Minimum Order
500 pieces
Initial investment
~$3250
MOQs are often negotiable for test orders
Trade Assurance
Trade Assurance

Payment protection through Alibaba's escrow service. If the supplier fails to ship on time or products don't match the order, you can claim a refund.

Gold
Gold Supplier

Paid Alibaba membership (~$4,700/year) with basic business registration verification. 99% of suppliers have this - it's the minimum bar.

4yr
4 Years on Alibaba

Longer platform tenure can indicate an established business. As with any supplier, verify quality with samples before ordering.

96%
Response Rate

Responds to over 95% of inquiries within 72 hours. Indicates a professional, engaged operation with good communication.

Audited
Audited by TUV

Factory has been independently inspected by TUV. Third-party audits verify manufacturing capabilities and quality systems.

4.6 (534)

Hover over badges to learn what each trust signal means

Beyond Basic Matching

Work Smarter With Your Data

Every sourcing returns 100-200 Alibaba products. Here's how you turn that data into decisions.

Explore Any Niche

Search by Amazon keyword, browse results, then source any product with one click.

  • Trend discovery
  • Niche exploration
  • One-click sourcing

Filter Instantly

Narrow 200 suppliers to your top 10 in seconds with powerful filters.

  • MOQ & price range
  • Factory vs trading
  • Match confidence
  • Profitability thresholds

Your Margins, Accurate

Amazon fees vary 5-45% by category. Generic calculators lead to bad decisions.

  • Custom referral %
  • Your FBA fees
  • Shipping & prep costs

85-90% time savings vs manual spreadsheet research

Factory or Trading Company?

We score 15+ clues from each supplier's profile to estimate if they make products or resell them. Here's how:

1 Extract profile signals
2 Score each indicator
3 Tug-of-war calculation
4 Final verdict

Likely Factory

+72

Strong indicators suggest this supplier manufactures their own products. Multiple signals point to direct manufacturing capability.

Trading Factory
-13 trading
+85 factory

Factory Signals

+85
Business Type: Manufacturer High +30
Factory in Company Name High +20
Material Specialization Medium +15

+2 more signals...

Trading Signals

-13
Shenzhen Location Low -8
Wide Product Range Low -5

Analysis based on business registration, company name patterns, geography, and platform tenure

Likely Trading Company

-65

Multiple indicators suggest this is a trading company that sources from factories rather than manufacturing directly.

Trading Factory
-77 trading
+12 factory

Factory Signals

+12
Trade Assurance Low +8
4 Years on Platform Low +4

Trading Signals

-77
Business Type: Trading Higher -35
Trading Keywords in Name High -20
Yiwu Location Medium -12

+1 more signals...

Analysis based on business registration, company name patterns, geography, and platform tenure

Why This Matters

Understanding supplier type helps inform your sourcing strategy. Our analysis gives you a starting point — always verify with the supplier directly before making decisions.

Factory = Direct sourcing potential
Trading = Product variety potential

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Frequently Asked Questions

Everything you need to know about SupplierSignal

How does SupplierSignal find suppliers?
Enter an Amazon ASIN, URL, or search keyword. We perform reverse image search, extract factory keywords using AI, search Alibaba, and rank suppliers by visual similarity.
How many suppliers will I see per product?
Typically 50-200 unique suppliers after deduplication, from up to 6 pages of Alibaba search results.
How do you classify supplier types?
Each supplier is analyzed using 20+ signals including Alibaba's business codes, company name patterns, location, and platform tenure. We classify them as Likely Factory, Possibly Factory, Uncertain, Possibly Trading, or Likely Trading.
What can I filter by?
MOQ, price, supplier age, image match confidence, Trade Assurance, supplier type, lead time, rating, and profitability metrics like ROI and profit margin.
Can I export my results?
Yes, export filtered results to CSV with 28 columns including supplier details and profitability calculations based on your cost assumptions.